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Nootropics Merchant Account

NOOTROPICS

HIGH RISK MERCHANT ACCOUNTS FOR THE NOOTROPICS INDUSTRY.
FASTER APPROVALS. COMPETITIVE PRICING. BETTER SERVICE.

Payment Processing for the Nootropics Industry

Everyone wants to improve their memory and cognitive function. This has led to research and development of nootropics, otherwise known as smart drugs or cognitive enhancers, designed to help improve memory, creativity, cognitive function, and motivation. DigiPay Solutions has created a nootropics report with additional important information about setting up a Nootropics merchant account, controlling chargebacks, managing risk, and keeping merchant accounts in good standing.

DigiPay Solutions has created a “Nootropics Primer” with important information about setting up a merchant account, controlling chargebacks, managing risk and keeping merchant accounts in good standing.

Who is DigiPay Solutions?

DigiPay Solutions is a recognized payment processing brand among leading nootropics network service providers. The company’s extensive network of partner banks, payment experts and elite portfolio of tailored solutions has helped launch entrepreneurial start-ups and take enterprise organizations to the next level of corporate growth.

Thousands of merchants, from start-ups to enterprise-scale organizations, leverage DigiPay’s curated knowledge of high-risk payments to securely process hundreds of millions across an array of vertical industries. DigiPay works closely with nootropic companies, providing tailored solutions and timely advice to national and regional service providers, while helping them maintain the highest standards of banking and payment card industry compliance.

DigiPay’s team of experts, combined with our partners’ proven record of successful nootropic sales can facilitate successful new company launches and help existing businesses grow and scale.

Nootropics Processing Primer

A Brief Guide to the Nootropics Industry:

Enabling Commerce for Nootropics:

Managing Alerts, Refunds and Chargebacks:

Choosing a Payment Gateway:

Growing and Scaling Your Nootropics Business:

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A Brief Guide to Nootropics

Smart Drugs: An Economic Overview

According to PR Newswire, the nootropics industry is expected to see growth in the following areas:

  • • The global nootropics market was valued at $2.3 billion dollars in 2015.
  • • Smart drugs are expected to reach $11.6 billion dollars by 2024, expanding at a CAGR of 19.6% from 2016 to 2024.

SIC, NAICS & MCC Codes

The nootropics industry providers are categorized by SIC Codes, NAICS Codes and Visa Merchant Category Codes (MCC) to comply with payment card industry requirements.

Proper classification is vitally important to prevent funds from being held in reserve for misrepresentation. The nootropics industry does not have a designated SIC or NAICS code as of this date. They are generally classified as a nutraceuticals.

Here are some examples of nutraceutical industry codes:

Primary NAICS Code: 325411 – Medicinal and Botanical Manufacturing

Primary SIC Code: 2833 – Medicinal Chemicals and Botanical Products

Leaders and Rising Stars

Top performing companies in the nootropics industry are seeing more success by promoting their websites online. Mobile apps can also help your company to grow. Companies that fail to have a website or mobile app may see significantly less success with their company than those who have one. Here are a few leading companies in the space:

  1. Nootropics Depot:

    Nootropics Depot, carries some of the best capsuled and powdered nootropics on the market. They carry a wide variety of nootropics from sports supplements like agmatine to formulations like bacopa.

  2. Pure Nootropics:

    Pure Nootropics is an independent vendor that stocks well-known nootropics like piracetam, aniracetam, and oxiracetam. They offer their products in capsule form, which is convenient for those who do not wish to measure out their powders to get an accurate dose.

  3. Absorb Health:

    Absorb Health is an online store that specializes in health supplements. They also carry a variety of nootropics from noopept to ALCAR. Most of their products come in tablets as well. They offer competitive prices and provide a certificate of analysis. They also provide a 3rd party identity test for each of their products so you can feel reassured that you’re getting a pure substance with no harmful chemicals.

  4. Your Name Here:

    With your great brand story and DigiPay Solutions as your processing partner, there’s no limit to how far you can scale your company. DigiPay’s diverse, extended family of nootropics companies’ process anywhere from $20,000 to millions in monthly revenue.

Interested in learning more about Publicly Traded Nootropic Company on Major U.S. Exchanges? Use this link to view by Large-Cap Stocks, Mid-Cap Stocks and Small-Cap Stocks.

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Nootropics Services

Nootropics are becoming increasingly popular. More and more nootropics companies are seeing success by providing the option to buy online. They are also seeing more success by allowing people to subscribe and receive nootropics each month for a fixed fee per month.

The following are examples of how nootropics companies can increase their sales:

Subscription Services: By allowing your customers to set up a subscription service, your products can be delivered to their houses for a certain fee each month. This is great for you and your customers. Your customers will not forget to purchase your nootropics (as they will automatically be doing so each month) and you’ll retain consumers and grow your business more quickly.

Opportunities and Challenges

Nootropics companies attract consumers from an array of demographic backgrounds. Everyone wants to be smarter. Everyone wants to increase their memory, mental acuity, or creative abilities. The young industry’s rapid growth makes it susceptible to challenges, which include changes in the evolving regulatory environment and potential legal actions due to misrepresented endorsements or overstated health claims of various products.
The market was valued at USD 2.3 Bn in 2015, and is expected to reach USD 11.6 Bn by 2024, expanding at a CAGR of 19.6% from 2016 to 2024. Even with these healthy numbers, nootropic companies are unable to apply for a merchant account at many sponsoring banks. These financial institutions would rather not deal with the regulatory risks associated with nutritional products and their distributors.

Because banks tend to place nootropic companies in the same bucket or avoid them altogether, they don’t understand this growing segment. And many high-risk processors don’t understand the business any better than banks. They may also be afraid of chargebacks, especially those related to free trial offers.

Enabling Nootropics Commerce

How do I create an eCommerce merchant account?

The first step in enabling commerce is to establish a merchant account. The cognitive enhancement drug sales industry is classified as high-risk, making industry service providers ineligible for merchant accounts at numerous sponsoring banks. DigiPay’s expanded network of banking relationships accepts the nootropics category and provides competitive rates, terms and conditions.

Nootropics companies may find it advantageous to work with processing partners who are familiar with their industry, jargon and common business practices. Payment processing sales representatives who are not familiar with nootropics industry lingo and practices may be less effective at managing relationships due to their learning curves. When nootropic companies work with knowledgeable processing partners, they can save time and money, improve efficiencies and attract and retain more customers and followers.

Why are Smart-Drugs considered High-Risk?

Many banks will not accept nootropics businesses due to the recent and very intense regulatory oversight and the industry’s higher-than-average number of chargebacks. An entrepreneurial start-up company may not anticipate the risks involved in working with consumers whose sometimes unrealistic expectations about using a nootropics company. Given that many banks may not understand the nootropics industry and that many people desire these products, it may be difficult for them to find a bank that understands the process.

Here are some risks commonly associated with the nootropics industry:

  1. Subscriber Remorse:

    Consumers who opt in to a repayment plan with automatic monthly payments may forget that their credit card will automatically be billed every month. They will then dispute the charge that appears on their credit card statement. Many card issuing banks do not require consumers to contact the merchant before they process a chargeback request and this leads to increased chargebacks.

  2. Recurring Payment Default:

    Consumers who pay in installments for future travel may dispute a charge that appears on their credit card statement. Many card issuing banks require consumers to contact the merchant before they process a chargeback request.

  3. Exaggerated Claims:

    Consumers who do not receive the dramatic results they have expected from a nootropic product may initiate a chargeback. They do not even have to prove that the company made an exaggerated claim. They only need to demonstrate that the nootropics company hinted at great results in order to win the dispute. Regulatory compliance regarding health claims and truth-in-advertising creates additional exposure for nootropic companies.

  4. Lack of Infrastructure:

    Nootropic suppliers who are in the early stages of setting up their businesses may not have the appropriate levels of customer service support to deal with consumer complaints and inquiries. Consumers who are unable to communicate their concerns to merchants are at increased risk of turning to payment card issuers for refunds and chargebacks.

Can DigiPay Acquire Nootropic Merchant Accounts?

Yes, at DigiPay, nootropic sales are in our DNA. Our financial services specialists are familiar with the industry’s unique framework and diversified categories, business models, SIC and NAIC codes and VISA MCC. We underwrite our merchants before sending their applications to our sponsor bank.

Once new merchants establish credibility and trust with DigiPay banking partners, they receive personalized attention and ongoing risk management from DigiPay’s team of payment specialists. This personalized service, coupled with the sheer volume of transactions we process through multiple banks, ensures our merchants receive the highest level of service and support.

Choosing the right payment processing partner is critical, because without the ability to accept payments, merchants are out of business. DigiPay’s merchant onboarding process combines sophisticated technology with human oversight. Experienced underwriters who understand the nootropics industry, and have expertise in payment card brand and banking industry compliance, bring a refreshingly holistic approach to new account set-ups.

Whether you’re interacting with customers in person, your interactive website, or mobile app, DigiPay Solutions will give every merchant the attention and resources they deserve and a one-stop shop for processing solutions. The nootropics industry is growing and DigiPay can accelerate that growth. The first order of business is eliminating any barriers to progress. Look no further than DigiPay Solutions, where getting a merchant account will open doors to a bright and prosperous future.

Choosing the right payment processing partner is critical, because without the ability to accept payments, merchants are out of business. DigiPay’s merchant onboarding process combines sophisticated technology with human oversight. Experienced underwriters who understand the travel service industry, and have expertise in payment card brand and banking industry compliance, bring a refreshingly holistic approach to new account set-ups.

Whether travel-related businesses specialize in short excursions or exotic destinations, DigiPay Solutions will give travel merchants the attention and resources they deserve and a one-stop shop for processing solutions. The travel industry is growing and DigiPay can accelerate that growth. The first order of business is eliminating any barriers to progress. Look no further than DigiPay Solutions, where getting a merchant account will open doors to a bright and prosperous future.

Why is so much information required to obtain a nootropics account?

Because of the higher risk associated with nootropic companies, more due diligence is required during the new merchant onboarding process. This means underwriters need to review a range of documents to assure the business is compliant, financially sound, and a good credit risk. DigiPay is unique because we underwrite merchants in-house before we submit their applications to the bank. Because our team of underwriters is experienced in high-risk, your business is presented to the bank with all required documents and full disclosure, to engender trust and stability.

Presenting your business in the best possible light from point of first contact is important because merchant accounts are essentially a line of credit from a processor. Because high-risk merchants have higher chargeback ratios and regulatory exposure, financial institutions are concerned they may violate card brand rules, laws and regulations. Complaints to the FDA and the FTC against a merchant create liability not only for merchants, but can also hold processors accountable under Know Your Customer (KYC) regulations.

DigiPay’s in-house team of underwriters and risk managers have curated knowledge in all areas of high risk. We are best qualified to guide you through the process efficiently and painlessly while helping to present your business to increase approval and gain credibility.

How do I increase my processing limits?

Once a nootropics company is approved, payment processors set monthly processing limits, typically between $10,000 and $30,000 per month, for the first three-to-six-months. This gives processors time to develop a customer risk profile by evaluating payment flows, average ticket sizes, processing levels and chargeback ratios.

Nootropics companies that maintain a stable, consistent performance throughout their initial trial periods can usually increase their processing limits. DigiPay’s risk management team works with merchants and sponsoring banks to shorten trial periods and raise processing limits.

Managing Alerts, Refunds and Chargebacks

Maintaining a low chargeback ratio is key to maintaining a healthy merchant account. When chargebacks exceed card brand maximums, your merchant account is at risk of being shut down. If a merchant category has consistently excessive chargebacks, banks will sometimes shut down an entire vertical industry. For this reason, it is critical for high risk verticals to self-regulate and work collaboratively to establish industry best practices.

Get a Free Consultation about a Nootropics Merchant Account

How can I track my chargeback and refund ratios?

Keeping track of your Transaction Chargeback Ratio as well as your Volume Chargeback Ratio is critical because this is what Visa, Mastercard and payment processors monitor. Payment processors with high chargeback ratios in their merchant portfolios can trigger unannounced audits by Visa or Mastercard. For this reason, DigiPay, powered by TranZlytics, closely monitors chargeback and refund ratios, reacting quickly to spikes in activity. Excessive refunds, frequently the result of alerts, can be a sign of fraud or poor business practices, information the card brands and banks may consider when assessing risk.

The formulas shown below use simple math to derive Transaction Chargeback, Volume Chargeback and Refund Ratios:

  1. Transaction Chargeback Ratio:

    Add total monthly number of chargebacks and divide by total monthly number of transaction. For example – if during a month you processed 500 sales, and there were 10 chargebacks, your chargeback ratio would equal 10/500, or 2.00%.

  2. Volume Chargeback Ratio:

    Add total monthly dollar amount of all chargebacks and divide by the total monthly sales volume.
    For example – if during a month, you processed 500k in sales, and your chargebacks were 10k, your chargeback ratio would equal 10/500, or 2.00%.

  3. Transaction Refund Ratio:

    Add total monthly number of refunds and divide by total monthly number of transactions.
    For example – if during a month you processed 500 sales, and there were 10 refunds, your refund ratio would equal 10/500, or 2.00%.

  4. Volume Refund Ratio:

    Add total monthly dollar amount of all refunds and divide by the total monthly sales volume.
    For example – if during a month, you processed 500k in sales, and your refunds were 10k, your refund ratio would equal 10/500, or 2.00%.

How do I Maintain Low Chargeback and Refund Ratios?

It is important not to ignore chargebacks, because win/loss ratios matter. Visa and Mastercard can impose penalties and fines in the tens of thousands on payment processors and their sponsoring banks for continuing to process transactions for merchants that exceed the permissible 2 percent chargeback ratio. Non-compliant processors and banks may also be subjected to further scrutiny and potential shut-down by card brands and regulators.

Here are some recommended ways to maintain low chargeback and refund volume ratios:

  • Stop fraud before it happens:

    Proactively identify fraudulent and stolen cards and suspicious behavior when possible. Having items like an SSL certificate, additional billing details, and other fraud detection tools.

  • Be accessible to customers:

    Dissatisfied customers who have access to live support will frequently be satisfied that they had the opportunity to air their grievances. They may be satisfied with a simple return or refund and find it unnecessary or initiate a dispute or chargeback.

  • Maintain a high transaction count:

    Companies with high levels of credit card transactions are in a better position to absorb chargebacks. Low-volume merchants can find themselves in the dubious position of having a high chargeback ratio with just a few chargebacks.

  • Maintain excellent logistics and fulfillment:

    In the always-on, always-connected world, customers expect immediate confirmations and emailed receipts when they place orders online. A good CRM program can automate this process. The DigiPay TranZlytics Gateway is preconfigured to display a merchant’s contact information and customer service number and ensure that collateral, training guides and supplemental materials are locatable by including tracking information with each shipment notification.

  • Use email marketing:

    Follow product orders and shipments with a simple survey or thank you email. This simple gesture will improve brand recognition when customers receive their credit card statements and make it easy for them to contact your company to complain or request a refund.

  • Initiate pre-chargeback and refund alerts:

    Create instant notifications of incoming requests for refunds, chargebacks and assorted customer inquiries. These services can be implemented in-house or outsourced to third-party providers. Merchants have a small window to react to customer disputes before card brands rule in favor of consumers. Automated chargeback and refund alert systems help merchants mitigate risk.

  • Implement a billing support hotline:

    Providing customers with a dedicated, toll-free number and email address will alleviate their concerns and build good will. Nootropic companies that are responsive to customer inquiries have been shown to increase customer loyalty and decrease chargeback and refund ratios.

  • Create an easy refund process:

    Refunds are a reality of life and a cost of doing business in the nootropic industry. By accounting and budgeting for refunds, nootropics facility merchants can accommodate dissatisfied customers, avoid chargebacks and improve transaction flows.

Chargeback Mitigation Companies for Travel related Businesses

Merchants can handle chargebacks in-house or outsource to a Chargeback Mitigation Specialist. The following companies are experienced in identifying all forms of fraud, including friendly fraud:

Chargeback Mitigation Companies:

  • MIDigator
  • Chargebacks.com
  • Chargeback Guru
  • Chargebacks 911
  • Chargeback 360

GET A FREE CONSULTATION TODAY

How do I choose an eCommerce gateway?

Nootropics sales providers rely on ecommerce and Mail Order/Telephone Order (MOTO) sales to scale their businesses. Credit card payments transacted online or by phone are called Card Not Present (CNP) transactions. Online CNP transactions involve credit card gateways that transmit payments from merchants to their payment processors.

Following is a list of recommended attributes of payment gateways that address the unique requirements of nootropics industries:

Support multiple merchant account IDs (MIDs):

Some nootropic companies may need multiple merchant accounts to support their diversified array of offerings. Gateways should ideally be able to manage multiple merchant I.D.s organized under one master MID relationship.

Simple integration:

Payment gateways need to seamlessly integrate into CRMs, POS systems, third-party software, and eCommerce shopping carts to facilitate all forms of online, MOTO and in-store commerce.

Enhanced reporting tools:

Nootropic agencies need access to a variety of real-time reports and transaction data to grow and scale their businesses and manage chargebacks and refunds.

Merchant Dashboard, with permission levels:

In addition to enhanced reporting, nootropic companies need secure access to transaction data from anywhere they happen to be working, with built-in permission levels to facilitate all levels of employees and management.

Payment gateways must comply with the Payment Card Industry Data Security Standard (PCI DSS). Ask your gateway provider if they are PCI DSS compliant and verify their certificate annually. Herbal supplement businesses also need a gateway with a data vault for tokenization of credit card numbers and encryption of customer personally identifiable information (PII). Tokenization replaces a Primary Account Number (PAN) with a randomly generated set of numbers and records this in the data vault. This is to prevent hackers from accessing customer data. By storing PII and PAN in a highly secure, offsite location merchants shift their liability to the gateway provider. Encryption and tokenization keep your customer’s information safe while allowing merchants access to the data for future transactions.

TranZlytics Gateway:
Choosing the right gateway provider is critical for high-risk merchants and their processors. DigiPay’s chosen gateway is TranZlytics. TranZlytics offers high risk merchants a Gateway and HUB built from the ground up for high-risk and CNP merchants. The solution includes transaction analytics and fraud prevention and built-in advanced chargeback management.

TranZlytics also offers advanced real-time reporting for faster and better use of CRM data.

Payment descriptors are registered with a Chargeback Alerts program; re-presentments are pre-integrated with the gateway.

With a single HUB for transaction management and an expert risk management team to monitor your data, you can focus on what you do best, growing your business. Think of Tranzlytics as a Payment HUB fueled by nootropics. It has the IQ of Einstein and the memory of an elephant.

CRMs for Nootropics Companies

Customer Relations Management (CRM) software is a basic requirement, both for large enterprises and small companies that want to scale and grow their businesses. These systems are designed to automate the lifecycle of product offerings and to facilitate payments. As with payment gateways, it is vitally important to validate the CRM is PCI DSS compliant if it is touching customer information. Unlike payment gateways, CRM’s are not rigorously monitored for PCI DSS compliance; a security breach can devastate your business and erode customer trust.

Below are examples of CRMs used by nootropic companies and enterprise-level service providers:

  • ClaritySoft:

    ClaritySoft has one motto: that simple is better. While ClaritySoft isn’t designed for nootropics sales specifically, they are straightforward and easy-to-use that agents can easily adapt to your needs. You can use ClaritySoft to manage contacts, accounts, calendars, and more. They also offer customizable reports and dashboards, e-mail marketing management, and you can access them anywhere from your mobile device. For $39 a month, this is a great solution for any company thanks to its adaptability! Learn more about ClaritySoft here.

  • Zoho CRM:

    Zoho, a generic and inexpensive CRM program provides tools for recurring billing, customer tracking, customer satisfaction emails and a customizable database. While the service is not specifically designed for the nootropics industry, it is affordable and supports multiple MIDs.

  • Zuora:

    Zuora for Salesforce helps out businesses that use subscription based services by catering to the company’s customer relationships and helping them to maintain those relationships. After your initial sign up, you will find that your sales rep will be able to support your company when it comes to upgrades, add-ons, renewals, and so much more! They do so by providing you with a 360-degree view of each of your customers as well as catering towards their individual needs depending on their amount of satisfaction and loyalty. Learn more about Zuora here.

  • Google Sheets:

    Google Sheets is a free service that provides a basic spreadsheet for start-ups. Its biggest asset is that it is free.

Growing and Scaling Your Travel Business

It’s a Great Time to be in Nootropics

The nootropic sales industry has become a worldwide phenomenon that is only continuing to grow. DigiPay is excited to play a supporting role when it comes to the growth of nootropic sales. Our extended family of nootropics businesses, with vastly different models and product sets, are equally committed to optimal results, performance metrics and profitability. Some offer subscription programs; others provide mobile apps. All want affordable and easy high-risk payment card processing, which is our specialty.

Mike Ackerman
Co-Founder, CEO, DigiPay Solutions

Get a Free Consultation about a Nootropics Merchant Account

Affiliate Marketing

What is affiliate marketing? Affiliate marketing is a partnership between merchants and affiliated individuals and companies that sell for them on the internet. Companies of all sizes, from leading global brands to start-up entrepreneurs, use the affiliate marketing model to great advantage, finding it an effective and lucrative ecommerce strategy. For example, thousands of Amazon.com affiliates promote products on their websites, redirecting buyers to Amazon’s site where they can check out and complete the sale. These sales are tracked by unique URLs that enable affiliates to earn commissions.

Creating an effective affiliate marketing plan begins with identifying trusted and reputable affiliates with extensive networks and followers, retail analysts have noted. These sources can help introduce products and services to markets outside a company’s traditional marketing footprint. Some examples might be a blogger with thousands of followers, or an e-zine with a strong vertical industry focus.

Because affiliate marketers are ideally an extension of a company’s brand and salesforce, it is crucial for organizations to create an affiliate program with clearly articulated terms and conditions, leaving nothing to chance. Some companies may outsource most of their promotional efforts to affiliate marketers. Others may supplement their traditional salesforce with a few affiliate partners.

Companies need to consider their primary objectives and corporate culture when creating an affiliate marketing program. Companies that manage more than one sales force, such as telemarketers and outside sales, have learned to structure sales programs to ensure that different teams are not competing against each other. This principle is equally relevant when working with affiliate marketers, who have proven to be most effective when they are not in direct competition with internal sales teams.

How do I create an affiliate marketing plan for a nootropics agency?

The first step in creating an effective affiliate marketing plan is to identify trusted and reputable affiliate partners with extensive networks and followers. A blogger with thousands of followers, or an e-zine in a vertical industry, can help introduce products and services to markets outside a company’s traditional marketing footprint.

Some companies outsource their promotional efforts to affiliate marketers; others supplement their traditional salesforce with a few affiliate partners. Regardless of what affiliate model a business owner may choose, it is critical to clearly articulate terms and conditions of service to affiliate marketers, to ensure their interests and practices are aligned with an organization’s culture and brand.

Aligning an affiliate marketing program with corporate interests, objectives and culture will help ensure success. Companies with more than one sales force, such as telemarketers and outside sales, have learned to structure sales programs to keep teams engaged and minimize interdepartmental conflicts. This principle is equally relevant when working with affiliate marketers, who have proven to be most effective when they are not directly competing with internal sales staff.

Leading Affiliate Marketing Companies

PureNootropics: PureNootropics is one of the most well-known nootropics companies in the industry. They offer competitive pricing, capsules, and independent third-party testing as well as many unique products that capitalize on their brand’s image. Some of their benefits include monthly payments with no minimum, a dedicated affiliate manager, and traffic conversion support.

Peak Nootropics: Peak Nootropics allows their affiliates to earn a 20% commission on all their products. They offer their affiliates custom graphics and SEO services to easily sell their products. Affiliates can earn hundreds and even thousands of dollars per month!

What are Five Essential Components of an Affiliate Marketing Plan?

Payment acceptance: Affiliate marketing takes place on the internet, where payment methods vary. Merchants that only accept traditional credit cards will miss the opportunity to scale their businesses globally, by not accepting the most popular payment methods of other countries. Partnering with a company that specializes in cross-border payments and understands the unique regulatory environments of different countries around the world, will solve this issue.

Establish dedicated URL links: Targeted, accurate URLs are directly tied to affiliate marketers’ commissions and need to directly link to landing pages and product codes. Companies need to work with IT specialists to accurately track and promptly commission affiliate sales.

Create a coupon program: Considering how many consumers search for coupons and offers online, doesn’t it make sense to create coupon programs that help affiliate partners attract prospective buyers? Discount codes are one of the biggest growth hacks on the internet and show no sign of slowing down.

Stay in touch with affiliate partners: Establishing deep ties with affiliate partners means notifying them in real-time of any changes in inventory, pricing models and promotions. No company can afford the embarrassment of having an affiliate learn of a discontinued item or clearance sale through a third party. As sales representatives on the front lines of selling a company’s products, affiliate marketers deserve real-time alerts to keep them agile and motivated.

KPIs, banners: Affiliate marketers, like any sales professionals, need to know their key performance indicators, not only to track their closing rates but to be inspired to reach even greater heights. While there are multiple ways to do this, establishing a secure portal where they can log in and view their activity, commission status and current promotions will help them stay on track and cut down on customer service calls.

How can Merchants Prevent Affiliate Fraud?

  • Know Your Affiliate (KYA):

    Before you approve a new affiliate, your first step in preventing fraud is to fully vet them. Ask them about their current brand relationships and how they promote their products. Their responses will help you evaluate if their values and culture are consistent with your company’s image and brand. Ask how the affiliate will drive traffic & sales to your offer. Check to see if the affiliate has behaved fraudulently in other programs

  • Review the Affiliate Site to See:

    • Is their website(s) compatible with your brand standards?
    • What visual impression are they creating?
    • Is the copy written in a way that will enhance or cheapen your brand?
    • Are the product descriptions accurate?
    • How well are they promoting their site?
    • How well do they integrate with social sharing options?

  • Enforce Affiliate T&C and keep them updated:

    To stay apace with ever-changing rules and regulations, it is necessary to periodically update your affiliate terms and conditions. Let your affiliates know how these updates will be broadcast and request confirmation. Be sure to include a due date for compliance to the new terms as well as an enforcement strategy.

  • What is the best way to enforce Affiliate Terms?

    Monitor for violations using technology and human intelligence. Consider contracting with third-party service providers that use technology to monitor websites, or build those capabilities in-house. Ideally, machine learning coupled with human intelligence is the best way to ensure compliance.

  • Can Enforcement Be Outsourced?

    Yes, DigiPay powered by Tranzlytics provides high-risk merchants with Pro Managed Services to ensure compliance and to detect and prevent fraud. Tranzlytics fraud detection includes daily screen shots that identify changes to a website. In addition to monitoring for key word violations, Tranzlytics can monitor affiliates and sub-affiliates traffic to ensure compliance.

What is the best way to spot affiliate fraud?

The adage, trust but verify, applies when monitoring affiliates. The following guidelines can help identify potential fraud:

  • URLS’s with multiple redirects: It is important to know if the affiliate is using an approved site for your offer or unapproved sites to send fraudulent traffic.
  • Look at referring URL’s for the original source of leads and sales. Check for trends to identify sub-affiliates associated with fraud and high chargeback ratios.
  • Multiple transactions from a single IP address. This could indicate an affiliate or sub-affiliate is running stolen credit cards to place multiple orders.
  • Use transaction history and trends to Investigate spikes in leads or sales.

What are common affiliate marketing words, expressions and phrases?

Affiliate software: Unique applications developed by companies to track and manage their affiliate marketing programs.

Affiliate link: This distinct URL, created for each affiliate marketer, enables companies to recognize, track and pay commissions to affiliates.

Affiliate ID: These unique IDs are sometimes used in addition to unique URLs on websites to identify affiliate marketers and ensure that they are compensated for sales.

Payment Mode: Pertains to the method of payment used by a consumer to complete an affiliate-referred sale. Most affiliate programs offer payment methods beyond traditional credit cards to appeal to global consumers.

Affiliate Manager/OPM: Affiliate managers, who specialize in all aspects of affiliate marketing, provide expert guidance on establishing and maintaining affiliate programs.

Commission percentage/amount: This refers to the percentage of each sale that companies provide in commissions to their affiliate marketers.

2-tier, or multi-tier, affiliate marketing: Like multi-level marketing schemes, this method rewards affiliate partners for referrals and recommendations, creating a second tier of sub-affiliates who can also earn sub-affiliate commissions.

Landing pages: This web page is used to promote a specific product and is frequently used to test a market’s receptivity to a product or service.

Custom affiliate income/account: Some companies reward top-producing affiliates by creating an elite sales program with higher-tiered commissions.

Link clocking: Link clocking shortens affiliate-identifying links, keeping them short and easy on the eyes.

Custom coupons: Custom coupon programs, directly linked to specific affiliates, help companies track and analyze affiliate sales.

A growing number of companies are working with DigiPay and TranZlytics to optimize and grow their affiliate programs. Contact us today for a no-obligation review.

Nootropics Merchant Services

Industry Associations

The following membership organizations and trade associations represent the interests of the Nootropics industry:

July 18-20, 2018: Affiliate World Europe Barcelona, Spain. If you’re an affiliate living in Europe, this is a must attend event! Over 30 creative and innovative industry leaders are coming to talk about affiliate marketing at this conference. With over 3,000 attendees coming from over 80 different countries, this event is sure to provide a fantastic opportunity for networking as well. Don’t wait to buy a ticket! The information provided at this event is sure to help you grow your affiliate marketing business!

For an up-to-date list of digital marketing conferences, visit this link.

Annual Events and Conferences

Annual conferences and events provide nootropic businesses with networking and educational opportunities. Here are some examples:

July 19-20, 2018. ICFNA 2018: 20th International Conference on Future of Nootropic Agents Canada, Toronto. This conference aims to bring together leading academic scientists, researchers, and research scholars to learn about the future of nootropics. Educators and practitioners are welcome to share their thoughts on recent trends, innovations, concerns, and challenges within the field of nootropics.

Join the growing community of nootropics businesses that process with DigiPay Solutions

Thank you for taking the time to review this compendium to learn about available opportunities and solutions in the nootropics industry. We look forward to welcoming you to our growing merchant community.

Our online application takes minutes to complete. Once approved, our relationship managers will help you personalize your business management portal and leverage our full complement of secure payment gateway and chargeback management tools. They’ll help provision your processing account, eCommerce website and POS systems in brick-and-mortar stores.

DigiPay will also make it easy for your customers to find you, by helping you create an engaging online and in-store presence and seamless customer checkout experience. Take your nootropics business to the next level today at digipayinc.com.

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