In the world of processing electronic transactions, the lower the risk the lower the rate. Many brick-and-mortar merchants have reduced risk and lowered their rates by using EMV (Europay, Mastercard and Visa) technology at the point of sale to authenticate card-present transactions. While this technology has helped brick-and-mortar merchants, it has also pushed more fraud to online channels.

Payment processors and banks refer to transactions processed via e-commerce as card not present (CNP). Without EMV protections, CNP transactions carry a higher risk of fraud, and some CNP merchants carry more risk than others, based on the card brands’ merchant category code “MCC” classification system. For example, e-commerce merchants that sell physical goods, such as clothing and household items, are considered lower risk than those that sell digital goods and services. It is important for merchants to follow their specific MCC guidelines to avoid running afoul of their banks.

DigiPay is built for e-commerce, with dedicated professionals and a one-stop payments shop. Our company is staffed by payment processing experts, with experience building e-commerce payment strategies for merchants of every size. We look forward to helping you optimize your e-commerce site, by increasing sales and conversion rates while processing at the absolute lowest rate.